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Sports Marketing – Are You Getting Roi For Your Marketing Dollar?

Posted: September 1, 2019 at 12:53 pm   /   by   /   comments (0)

Sports marketing has been one of the most effective marketing campaigns in the business world. Some studies show that this type of marketing has outperformed other marketing activities. Hence, it is no wonder why a lot of business minded people would like to start their own sports marketing firms. But just like ant other marketing campaigns, you still need to execute properly all your actions and you must be able to measure results for you to determine if you are getting the right profit. Hence, whether you are a marketer or a business owner, it is important to know if you are getting the right ROI for your marketing dollar. To help you out, here how you can determine if your business or campaign is performing well.

What is the right ROI for sports marketing?

Basically and technically speaking, ROI or Return Of investment is determined as the value that an investment gives. Generally speaking, it is the return that a person gains connected to the price of the initial investment.

To calculate for the ROI, you can use the below formula:

(Gain from Investment ā€“ Cost of Investment)


Total Cost of the Investment

In simple explanation, ROI determines the profitability of your business or an investment. For instanc, if Luxury138 has high ROI, that means that the business is performing well and will be able to operate still in the future. On the other hand, if it has negative ROI, then probably there is something that needs to be fixed in the operation.

Consequently, there are marketing metrics that marketers use to track their leads or ROI determinants in a fast paced manner. Some of these metrics include website traffic, newsletter, social media engagement and interaction and many more.